La Mav multi-purpose Vegan Eyeshadows are 100% natural and made of pure earth minerals that are rich in pigment and can be worn as a shadow or eyeliner. Like all our select La Mav Vegan and Cruelty-Free products, these new eye shadows are made from pure minerals for eye-catching looks, but contain no eye-catching nanoparticles, fillers or harmful chemicals. We can’t certify our eye shadows because minerals aren’t eligible for certification, but they are Certified Toxin Free! So when you use La Mav Eyeshadows, the only thing filling your eyes will be happiness.