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My Magic Mud Whitening Toothpaste is the first toothpaste to combine activated coconut shell charcoal and bentonite clay. It is made with 95% certified organic ingredients and is completely fluoride-free. The texture is on point, and there’s no funky aftertaste like many natural toothpastes. We use a touch of organic stevia and the right essential oil combination to deliver a great taste and texture.